Commercial radio reached its highest ever quarter ad revenue in Quarter 4 1997 with a figure of £100m, which is a growth of 15.3% year on year. This means that commercial radio’s quarterly share of the advertising market has broken the 5% barrier for the first time.
This puts the total radio revenue for the full year of 1997 at £354m, up 14.7% year on year. Revenue from national advertisers continues to grow more quickly with growth of 17.5% across the year.
Zenith Media predicts that total radio revenue will increase by 16% to reach £410m for 1998.
Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.
RAB: 0171 306 2500
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