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RAJAR 2nd Quarter 1993
The latest RAJAR to be released tommorrow will comprise of 2 reporting periods. The main body of the data is for the period March 22 1993 to June 20 1993. A separate reporting period was allocated to Virgin Radio, which launched on April 30. Data for this station covers the period May 3 to June 20.
As a result the figures for all commercial radio do not include any listening for Virgin. To compensate for this the Radio Advertising Bureau is releasing some modelled data that will include Virgin. The topline RAJAR together with the RAB’s modelled data will be available on MediaTel tommorrow.
