RAJAR Holds Conference On Future Of Radio Audience Research
RAJAR, the Radio Joint Audience Research body, is to host a conference about the future development of radio audience research. It will take place on Tuesday April 10 at BAFTA and is open to all RAJAR subscribers.
“The radio landscape is changing radically at the moment,” commented Jane O’Hara, RAJAR’s managing director. “With an increasing number of delivery platforms on stream, from digital and internet to cable and satellite, and a growing choice of stations being offered consumers, it is vital the radio industry, together with RAJAR, ensures it continues to have the very best method of researching radio audiences.
“The object of this RAJAR conference to is raise a range of important issues among our subscribers, who number over 260 BBC and Commercial Radio stations, and invite their feedback before we begin the complex process of drawing up the specification for the next RAJAR contract.”
It will be hosted by Jenny Abramsky, director of BBC Radio and Music and Paul Brown, chief executive of the CRCA. Subjects up for discussion will include reporting of digital and internet listening by station, the frequency of data publication and alternative measurement tools.
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