RAJAR Joins Forces With Acorn

RAJAR has joined forces with Acorn to extend RAJAR analysis capacity.

All electronic subscribers to RAJAR will now have access to CACI’s Acorn geodemographic classification. This enables advertisers to target their radio advertising by matching their customer profile to the listener profile of a radio station.

The Acorn classification gives a more detailed analysis of different consumer types based on a wide range of social factors, including employment status, ethnic group and likely affluence.

Contact The Radio Advertising Bureau

Justin Sampson 071 383 3288