RAJAR Q4 2011: London Stations
Capital has retained its position at the top of the London chart after a healthy 14.9% YoY increase in reach (up 3.4% QoQ) to almost 2.3 million listeners.
However, Heart and Magic have swapped places in second and third position (yet again!). Magic 105.4 has jumped into second place following a positive 8.7% QoQ and 5.7% YoY rise in reach to 2.2 million listeners.
Heart London, meanwhile, saw its reach fall -4.7% QoQ to 1.9 million listeners. With no change at number four, Kiss 100 FM has a weekly reach of just under 1.9 million listeners following a 10% QoQ and 2.9% YoY increase.
Total Absolute Radio (London) and Absolute Radio London also had an impressive quarter – up 21.1% and 7.2% YoY respectively. Additionally, LBC News 1152 enjoyed both quarterly and yearly increases.
Choice FM saw its reach slip during Q4 (down -3.4%) – but posted a YoY increase of 4.2%.
Some London stations had a particularly weak quarter, recording both quarterly and yearly declines, including Smooth Radio London, XFM London, Premier Christian Radio and Kismat Radio 1035.
Additional content is available in this article for Adwanted Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.
Additional content is available in this article for Adwanted Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.
Additional content is available in this article for Adwanted Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.
MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the latest RAJAR data release – click here.