RAJAR Results Q1 2002- National Stations
A year on year comparison of RAJAR figures released for the first quarter of this year show that once again BBC Radio 2 dominated the national scene. Compared to Q1 2001 it saw an 18.7% increase in weekly reach to 12.9 million, while share was up 1.6 percentage points to 15.7%.
Of the commercial stations Classic FM did well, seeing a 12.9% increase in weekly reach which took it to 6.8 million and a modest increase in share, now at 4.6%. Kelvin MacKenzie’s talkSPORT also did well out of the system he has such criticism for, seeing an 8% year on year rise in reach, to 2.4 million.
With BBC Radio 3 and 5 Live seeing an 11% increase in reach to breach the 2 million mark and a 13.3% increase to top 6 million, respectively, it seems that only the popular music stations had a less than satisfactory quarter. Virgin saw reach for its national station drop 5.2% year on year to 2.5 million, while BBC Radio 1 saw only a 2% increase in reach. In terms of share, BBC Radio 1 saw a 0.7 percentage point fall to 8.4%, while Virgin saw a 0.2 percentage point drop to 1.3%.
| National Stations Weekly Reach (000s) | ||||
| Station | Reporting Period | Mar-01 | Mar-02 | % Change |
| BBC Radio 1 | (Q) | 10,336 | 10,541 | 2.0 |
| BBC Radio 2 | (Q) | 10,870 | 12,898 | 18.7 |
| BBC Radio 3 | (Q) | 1,920 | 2,132 | 11.0 |
| BBC Radio 4 | (Q) | 9,127 | 9,948 | 9.0 |
| BBC Radio 5 | (Q) | 5,680 | 6,436 | 13.3 |
| Classic FM | (Q) | 6,055 | 6,838 | 12.9 |
| talkSPORT | (Q) | 2,248 | 2,428 | 8.0 |
| TEAMtalk 252 | (Q) | n/a | 428 | n/a |
| Virgin Radio AM (UK) | (Q) | 2,609 | 2,474 | -5.2 |
| National Stations Share Of Listening (%) | ||||
| Station | Reporting Period | Mar-01 | Mar-02 | % Point Change |
| BBC Radio 1 | (Q) | 9.1 | 8.4 | -0.7 |
| BBC Radio 2 | (Q) | 14.1 | 15.7 | 1.6 |
| BBC Radio 3 | (Q) | 1.1 | 1.2 | 0.1 |
| BBC Radio 4 | (Q) | 11.3 | 11.4 | 0.1 |
| BBC Radio 5 | (Q) | 4.3 | 4.5 | 0.2 |
| Classic FM | (Q) | 4.4 | 4.6 | 0.2 |
| talkSPORT | (Q) | 1.7 | 1.7 | 0.0 |
| TEAMtalk 252* | (Q) | n/a | 0.2 | n/a |
| Virgin Radio AM (UK) | (Q) | 1.5 | 1.3 | -0.2 |
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