RAJAR Results Q2 2005:Capital Regains Top Spot In London
The latest RAJAR figures for the three months to June show Capital 95.8 regaining the top spot in London whilst maintaining its share of listening at 6.1%
The increase sees the GCap-owned station reclaim its position ahead of Chrysalis’ Heart 106.2, which despite making a surprise entry as London’s top station in terms of listening share during the first quarter of the year, has now slipped to third place behind Magic 105.4 (see RAJAR Results Q1 2005: Capital Ahead On Reach But Heart Moves Infront With Hours RAJAR Results Q1 2005: Capital Ahead On Reach But Heart Moves Infront With Hours ).
The latest data also sees Capital retain its leading position in terms of weekly reach, with a total of 1.94 million despite an 8.01% decline period on period.
Heart’s slip of 2% points in share of listening has given Emap’s Magic 105.4 the chance to move from fourth position last year to second in terms of both weekly reach and listening share, despite dips of 2.9% and 0.9% points in each.
Heart’s weekly reach has also been reduced period on period, shedding 10.69% despite a massive £2 million promotional push to mark its new breakfast show with Jamie Theakston (see Heart Starts £2 Million Plug For Breakfast Show).
| June 2005 RAJAR Weekly Reach (000s) Comparisons | ||||||
| Station | Ending Jun 04 | Ending Sep 04 | Ending Dec 04 | Ending Mar 05 | Ending Jun 05 | PoP % Change Mar 05 vs Jun 05 |
| Capital 95.8 FM | 2,107 | 2,172 | 2,043 | 2,109 | 1,940 | -8.01 |
| Heart 106.2 FM | 1,929 | 1,810 | 1,621 | 1,862 | 1,663 | -10.69 |
| Kiss 100 FM | 1,554 | 1,527 | 1,488 | 1,286 | 1,404 | 9.18 |
| Magic 105.4 (London) | 1,535 | 1,581 | 1,593 | 1,726 | 1,676 | -2.90 |
| Virgin 105.8 FM London | 959 | 864 | 865 | 912 | 951 | 4.28 |
Elsewhere, Kiss 100 FM has seen an increase of 9.18% in its weekly reach period on period, pushing its total to 1.4 million. The station has also seen an increase of 0.2% points in share of listening, which now totals 4.1%.
Virgin 105.8 FM was the only other station to see an increase in weekly reach, adding 4.28% period on period to total 951,000. However, the station’s share of listening has dipped by 0.9% points, settling at 2.3% despite the launch of new branding, giving the station its “Music We All Love” tagline (see Virgin Takes To The Road With New Branding).
| June 2005 RAJAR Share Of Listening (%) Comparisons | ||||||
| Station | Ending Jun 04 | Ending Sep 04 | Ending Dec 04 | Ending Mar 05 | Ending Jun 05 | PoP % Point Change Mar 05 vs Jun 05 |
| Capital 95.8 FM | 6.6 | 7.2 | 6.2 | 6.1 | 6.1 | 0.0 |
| Heart 106.2 FM | 6.5 | 5.4 | 5.3 | 7.0 | 5.0 | -2.0 |
| Kiss 100 FM | 4.7 | 4.5 | 3.9 | 3.9 | 4.1 | 0.2 |
| Magic 105.4 (London) | 4.6 | 4.8 | 6.1 | 6.0 | 5.1 | -0.9 |
| Virgin 105.8 FM London | 2.7 | 2.6 | 2.9 | 3.2 | 2.3 | -0.9 |
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