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Rajar To Abandon New Diary Method

Rajar To Abandon New Diary Method

Rajar has decided to return to a “pre-list” diary methodology which will begin in April 1996.

The adoption of a revised version of the diary method for Quarter 4 caused concern because its use resulted in a drop in listening figures for most stations. This method will continue to be used for Q1 1996.

A new style of diary is however in development which will be suited to the ever-increasing number of radio services. It is hoped that this will be introduced in two years time.

Rajar: 0171 584 3003

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