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Read all about it 2: Results from 24 July

Read all about it 2: Results from 24 July

News of the World

Paper Boy – the irreverent insider

Sunday 17 July was the big one – the once in a quarter of a century opportunity for newspaper publishers to grab a larger circulation base and market share following the closure of the News of the World the week before.

Sales were up and the Mail on Sunday was dubbed the biggest benefactor. This week tells a different story – circulation was down 300,000 on 17 July, despite two major breaking news stories – Norway and Amy Winehouse – and further promotions and price cuts.

The Sunday Mirror, which ran with ‘Please Save Us’ stories from Oslo, enjoyed a boost but the Mail on Sunday and the Star dropped back from last week.

Newspaper June (ABC) Share 17th July Share 24th July Share Variance on June Variance % Share Movement
Total 7,003,020 100.0 7,100,000 100.0 6,800,000 100.0 -203,020 -2.9 0.0
News of the World 2,667,428 38.1 n/a n/a -2,667,428 -100.0 -38.1
Mail on Sunday 1,927,791 27.5 2,600,000 36.6 2,400,000 35.3 472,209 24.5 7.8
Sunday Mirror 1,087,796 15.5 1,900,000 26.8 2,000,000 29.4 912,204 83.9 13.9
Sunday Express 539,478 7.7 700,000 9.9 700,000 10.3 160,522 29.8 2.6
People 474,549 6.8 900,000 12.7 900,000 13.2 425,451 89.7 6.5
Daily Star on Sunday 305,978 4.4 1,000,000 14.1 800,000 11.8 494,022 161.5 7.4

Source: ABC June 2011 / MediaTel estimates

SundayNewspaperMarketShare-June11-Pop
Source: ABC

SundayNewspaperMarketShare-24Jul-Pop
Source: MediaTel estimates

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