The PPA, IPA and ISBA have announced the launch on 23 March of a major new project, the Quality of Reading Survey (QRS), which aims to provide new readership data to the advertising industry.
The £500,000 survey, conducted by NRS contractor RSL, will present quality of reading data for major consumer magazines and most newspaper sections, and follows long-standing calls from the advertising industry for information of this kind to supplement NRS basic readership data.
Data will be launched to advertisers and agencies on 23 March in London and 27 March in Manchester, with NRS-fused data tapes available at Magazines ’98 on 20 May.
PPA: 0171 404 4166
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