The Word’s advertisement revenue for the first six months of 1997 has reached almost £3 million, up 35% on last year. Campaigns for Rover, Kingfisher and Halifax helped the company achieve this figure.
These campaigns have been running throughout the Word’s regional daily press membership which includes the Oxford Mail, Wolverhampton Express & Star and the Liverpool Echo.
Gavin Caldwell, chief executive of The Word, said: “We have had a tremendous year to date boosted by several advertisers dramatically increasing their projected spend and the increase in our circulation as a result of Newsquest joining the membership.”
The Word: 0171 620 2699
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
