Red Goes On Air

EMAP’s women’s title, Red, is to be the basis of a masthead radio programme to be broadcast on EMAP’s Magic radio network. The programme will be tied up with the November issue of the magazine, and will feature a series of small editorial features about Christmas.

The features will be broadcast throughout November and December, and a spokesperson from EMAP today told Newsline that it will be geared at the 35-44 age group, Red‘s target audience.

Since the ITC lifted revised its code on masthead programming (see Newsline) there has been a proliferation of masthead projects, for example Dazed and Confused‘s programme (see Newsline) which was broadcast on Channel 4 last week. There are also currently plans for a digital televsion magazine channel (see Newsline).

Channel 5 also revealed plans this week to broadcast a masthead TV programme of EMAP’s FHM Collections magazine (see FHM On The Box).

Red: 0171 437 9011 EMAP Radio: 0171 504 6000