Redesign For Time Out Magazine
Time Out magazine is being redesigned to bring it in line with its global spin-off titles.
From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and will include increased coverage of shopping, health, travel and eating and drinking in the capital. The London Living section will also be expanded to cover more news, property and fashion issues.
The new look will be supported by a £100,000 advertising campaign incorporating poster ads across the London Underground and billboards in key areas of the capital. A radio campaign will also run for three weeks across Choice fm, Xfm, Jazz fm, Virgin and Heart.
The magazine’s publisher, Lesley Gill, said: “The new look together with the title’s independence and the integrity of content promises exciting times ahead.”
Time Out, which launched in 1968, saw circulation fall to 84,486 in the six month period ending December 2001, down from 90,795 in the same period last year.
Time Out: 020 7813 3000 www.timeout.com
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