Reeves Relaunches Birmingham Post

Editor Marc Reeves has relaunched the Birmingham Post, in a bid to reinvent the regional title.

The Post‘s Weekend Saturday section is now in a tabloid format, whilst the paper is to include “more comprehensive” page leads and analysis.

Lifestyle, leisure and business coverage has been boosted through three new glossy magazines.

Two monthly A4 standalone magazines, City Living and <<em>Select Living, have been redesigned and given a larger distribution.

The paper’s Commercial Property Review has been expanded into a monthly glossy and renamed Business and Property Review.

Reeves, who joined the paper last year from a senior managerial position at Trinity Mirror Southern, said: “The changes to the Post are a direct result of research we undertook with existing and target readers and advertisers.”

Reeves stepped down from his position as editorial director of Trinity Mirror Southern last March to return to his hometown of Birmingham.

The Post (Monday to Friday) reported an ABC of 13,251 for July to December 2006, slightly down from 13,366 for the same period in 2005. Meanwhile, the Saturday edition reported a figure of 10,549, down year on year from 11,123.