New figures from the Advertising Association (AA) show that adspend in regional press defied the drop seen across the rest of the industry with a year on year increase of 1.3% during Q3 of 2001, while across all media adspend dropped 6.5%. The AA goes on to forecast that the downturn will continue during 2002 for most sectors of the industry.
Worst hit in terms of percentage decrease during the quarter was TV, which dropped 11.6% year on year, and National Newspapers, which fell 9.9%. TV still claimed the largest share of advertising spend for the quarter, with 28.6%, but Regional Newspapers claimed over 25%.
Only Regional Newspapers and Outdoor & Transport are expected to see growth during the coming year. Regional Newspapers saw a 2% increase in 2001 and is expected to see a 1.2% increase for 2002, while Outdoor & Transport, which decreased 0.3% last year, is expected to grow 2.4% during the coming year. The harshest prediction is for TV, which is forecast to drop 10.9%.
Subscribers can access ten years of media news and analysis in the Archive
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
