National display advertising revenue in the regional and local press has grown by 14.4% year on year to £55.5 million for the first quarter of this year, according to the Advertising Association’s latest survey. This is the highest growth the regional press industry has achieved in a decade.
It also outperforms TV (up 6.7%), national press (up 7.9%), magazines (up 6.3%) and radio (up 11.8%) in terms of national display. Only Outdoor outperformed the regional press with an increase of 23.4% to £107m.
The growth figures are echoed by Register-MEAL, which shows that January-June revenue for regional newspapers has grown by 16%. Key categories of growth include motors, with manufacturer spend up 120% to £10.1m and dealer spend up 26% to £20.5m. Mortgages expenditure grew by 26% while furniture retail rose 16% to over £35m.
£Q1 96 (millions)
% share
£Q1 97 (millions)
% share
% change (£s)
% change (share)
Regional Press National Display
48.5
3.6
55.5
3.8
14.43
5.6
Total National Press Display inc supps
283.4
21
305.8
20.9
7.9
-0.4
Newspaper Display
331.9
24.6
361.3
24.7
8.86
0.4
Consumer Mags Display
97.5
7.2
111.5
7.6
14.36
5.5
Bus & Prof Mags Display
150
11.1
151.5
10.3
1
-6.8
Total Magazine Display
247.5
18.3
263
18
6.26
-2
Total Press National Display
579.4
42.9
624.3
42.6
7.75
-0.6
TV
647.4
47.9
691
47.2
6.73
-1.5
Outdoor & Transport
86.7
6.4
107
7.3
23.41
13.9
Radio (national)
38.2
2.8
42.7
2.9
11.78
3.1
Total National Display
1351.7
100
1465
100
8.38
–
Overall for Quarter 1 there was an 8.3% year on year increase in ad spend to £1.465 million.
Source: Newspaper Society
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
