Regional Press Advertising Shows Strong Growth

Latest figures from the Newspaper Society (NS) report that Britain’s regional and local press has enjoyed a rise in total advertising revenue of 8.5% to £2.237 billion between 1996 and 1997.

“The AA figures tell a tremendous story for the regional press, which is outperforming the advertising market as a whole and growing at a faster rate than the national press,” said Charles Ross, NS national development manager.

Regional press share of national advertising rose from 5.8% to 6.2% in 1997. It is the second largest advertising medium, behind television.

Source: NS Marketing Intelligence Unit

National display advertising in regional press increased by 12.3% year on year to £238 million. The NS says that revenue is set to grow again this year but at a slower rate.

Newspaper Society: 0171 636 7014