Register-MEAL July Top 10 Brands

The July top ten advertising brands have been released, showing the top spending television advertiser to be Sainsbury’s store with a total advertising expenditure of £4359,000. This is a £1705,000 rise on Sainsbury’s television spend last month.

The top sending advertiser in the Radio category was McDonalds with an expenditure figure of £522,000. Coca Cola was the second highest spender in this category with £518,000.

Currys Store was the highest spending advertiser in the National Press with a figure of £2916,000. This is an increase of £475,000 over last months top National Press advertiser which was also Currys Store with £2441,000. Consumer magazines saw Bernard Matthews Cooked Meats Range with the highest expenditure with £462,000 with Franklin Mint Plates the second highest spender with 317,000.

Halifax Property Services were the highest spenders in Regional Press up on last months top advertising expenditure, also attained by Halifax Property Services with a figure of £1245,000.

The advertising expenditure for the Cinema category was slightly down this month compared with last month. Smirnoff Vodka was the highest spender with £304,000 compared with last months Haagan Dazs figure of £372,000.

July Top Ten Brands