Register Meal Top Brands

Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.

Radio in December saw Dixons spending the most, £425,000, followed by Sudafed Nasal Spray, then Ford Direct Used Cars; none of which were amongst the highest spenders last December. Dixons was also the biggest spending brand amongst national press in December, with £3.557m; this represents almost £1m more than it spent last December on national press.

The tobacco industry made big use of consumer press this December, with both B&H and Berkeley King Size in the top ten. Amonst the regional press, Colorvision Store was the biggest spending brand in December, followed by Co-op, DFS Store and UNO Superstore. A big push by Sky pushed off the spirits from the top spot in cinema advertising, with over £500,000 spent in December. Outdoor saw Bacardi, as was the case last year, spending the most, although this month’s spend, £1.26m is much less than last December’s total of £1.64m.

With all the figures in now for 1995, an analysis of monthly spend by media shows that television spend in 1995 peaked in July; Sainsburys spent £4.359m. The best month for radio was August, when Coca Cola spent 767,000.

National press spend peaked in November, with Currys spending £4.446m. Outdoor also peaked late in the year, with the seasonal effects of Christmas making December the peak month (although Outdoor has no data for the first half of 1995).

Bernard Mathews spend in June gave consumer press their highest month in terms of expenditure. Halifax’ spend on regional in September was the biggest of the year for that medium. Spending on cinema peaked in August with Sky spending £644,000.

MONTHLY TOP SPENDING BRANDS BY MEDIA – 1995

Register Meal: 0171 833 1212