Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.
In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on this medium. BTR also provides an ‘encounter rate’ of the number of taxis per minute in the central London area.
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