Research Into Internet Users

20% of Internet users do not read a daily newspaper according to research carried out by NOP. The research, designed to provide a profile of Internet users, involved face-to-face interviews with a nationally representative sample of 5,660 people aged 15+.

Key findings include;

• 65% of Internet users are aged 15-34
• 6% of users are aged 55+
• One third of users are women
• Internet usage grows by 10% per month
• 20% of readers use the Internet – 5% of Internet users read the FT
• 6% of readers use the Internet – 16% of Internet users read the Daily Mail
• 11% of readers use the Internet – 12% of Internet users read the Guardian
• 10% of readers use the Internet – 7% of Internet users read the Times