The ITC has appointed MORI to carry out a comprehensive research project into the perception, understanding and experience of the ITC, the first since the Commission was established in December 1990.
The Commission requires reliable evidence of how it is perceived by a range of audiences, including the general public, the broadcasting and advertising industries, Westminster, the press and consumer organisations.
The research is primarily intended to establish the level of understanding of the ITC’s role and functions and the opinions held about the way the ITC discharges its duties.
The survey will cover the whole of the United Kingdom, including Northern Ireland. The vast majority of interviews will be on a face-to-face basis and the cost of the research will be just under £100,000.
ITC: 0171 255 3000
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