Restaurant Guide Promo For Observer

The Observer is running a series of covermounts featuring pocket-sized restaurant guides. The restaurant recommendations were compiled from a national survey across Observer and Guardian readers.

The first of the series of four is published on 18 October and will cover the London area. The following guides will look at the North West, the Midlands and East Anglia on 25 October, the North East, Scotland and Northern Ireland on 1 November and South England and South Wales on 8 November.

The promotion will be accompanied by TV ads in London and radio and local press ads in the other regions. The creative was designed by Ogilvy & Mather, with buying by New PHD.

The Observer: 0171 239 9696