In what is traditionally the best month for TV revenue all channels have shown year on year increases. The best performances come from Channel 4 and GMTV – up 18.1% and 10.2% respectively.
October-94
October-95
YoY % Change
ITV/C4
190500000
202715300
6.41
ITV
151710000
157070000
3.53
C4
38790000
45830000
18.15
GMTV
9120000
10050000
10.20
In terms of percentage of the combined ITV/C4 pot of advertising revenue C4 has again improved its position taking 22.6% in 95, compared to 20.4 in 94.
Carlton performs best amongst contractors, with a 16.31% share of revenue – up 0.99 % points on the previous year; although its weekend partner, LWT, brought the overall London figure down with a 1.57% decrease.
October-94
October-95
% Point Change
Carlton
15.32
16.31
0.99
LWT
11.78
10.21
-1.57
London
27.1
26.52
-0.58
Central
16.39
15.8
-0.59
Granada/Border
10.7
11.51
0.81
YTTV
10.28
10.91
0.63
STV
4.59
4.95
0.36
Grampian
1.08
1.13
0.05
HTV
6.24
6.31
0.07
Meridian
11.84
11.12
-0.72
Anglia
7.35
7.39
0.04
Westcountry
2.48
2.45
-0.03
Ulster
1.93
1.91
-0.02
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