Roku, the US streaming platform, has announced plans for expansion into the UK and Canadian market, allowing consumers to purchase Roku streaming players from early 2012.
Publishers of video, music, games and other internet-delivered content can now reach their customers’ TVs directly through Roku, and the content can be free, ad supported or paid.
“This year has been one of many accomplishments for Roku in the US. In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT. We’ve added casual games including Angry Birds and PAC-MAN as well as premiere channels including HBO GO,” said Roku Founder and CEO Anthony Wood.
“And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment – a natural evolution for Roku.”