Rovi TotalGuide to power Panasonic connected TVs

Rovi has signed a new partnership deal with Panasonic to power the TV manufacturer’s next generation EPG for connected TV and DVD/BD recorders in Europe.

Rovi TotalGuide features information and rich multimedia on cast, programmes and films as well as interactive advertising capability that enables brands engage with consumers that extend beyond the traditional banner and commercial advertising.

“We share a similar vision with Panasonic of bringing easy, intuitive, and interactive features to the connected TV, and are pleased that TotalGuide will help power an enhanced consumer experience on Panasonic’s high-quality products,” said Thomas Carson, EVP, worldwide sales and Marketing, Rovi.

“By incorporating sophisticated search, recommendations, and interactive advertising technologies with an advanced user interface, TotalGuide transforms the content discovery experience, helping Panasonic to extend the value it provides to its customers.”