Ryvita To Sponsor Afternoon Show

Ryvita, a newcomer to television sponsorship, is to sponsor Swank, ITV’s new weekly afternoon fashion programme in a deal valued at £100,000. ITV claim the deal is significant because it shows that programme sponsorship can exist outside of peak-time.

Swank is to be presented by David Emanuel and Margi Clarke, and is to be shown at 2.20pm across the network from Tuesday 3 May. It is a series of ten 30- minute programmes. The deal was arranged by Andy Thompson, Sponsorship Manager of Carlton and Lansdown Conquest, Ryvita’s advertising agency.

Andy Thompson 071 240 4000

Alan Chilton, ITV Sponsorship Committee 071 389 8600