Saatchi & Saatchi Advertising has merged K Advertising into the company. 6 redundancies were made in the process, but the other 34 account-handlers and creatives have been integrated into Saatchi & Saatchi’s existing groups. K Advertising billed £30.5 million in 1996.
A number of client conflicts will result from the merger. The most significant clashes are Saatchi’s Norwich Union account and K’s Commercial Union account. How this client conflict will be resolved is not known.
Hamish Pringle, chairman of K Advertising has become vice-chairman and marketing director of Saatchi & Saatchi. He has responsibility for marketing the Saatchi and Saatchi brand.
Saatchi & Saatchi Advertising: 0171 636 5060
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
