Delta Air Lines has landed Saatchi & Saatchi with its $100 million account.
Ronald W. Allen, chairman, president and chief executive officer said: “We chose Saatchi & Saatchi because they are a worldwide agency with a proven track record for building global brands.”
The agency’s first assignment is to launch Delta’s redesigned transatlantic business class this Spring.
The account will run out of the agency’s New York office with the London office coordinating the UK and Europe.
Saatchi & Saatchi: 0171 637 8489
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