The Judges Gold Award at the 1995 IPA Business to Business Advertising awards this year went to Saatchis origami campaign for Hewlett Packard. The campaign also won the best campaign award in the international media category. The awards were sponsored by The Daily Telegraph and Reed Publishing.
There were 70 entries from 30 agencies for the five catagories:
UK Business to business media
National press and general business magazines
International media
Integrated campaigns
Innovative use uf business to business press
All entries were judged on delivery of objective, impact, creative idea, copywriting and art direction.
The winners at the awards for each catagory are as follows:
Best campaign: TBWA for Massey Ferguson Best advertisment: Primary Contact for Topps
National press and general business magazines
Best campaign: Broughton Jacques for Group 4 Best advertisment: Dowell & Associates for Epsom UK
International media
Best campaign: Saatchi & Saatchi for Hewlett PackardBest advertisment: Leopard for Royal Ordinance
Integrated campaigns
Hps Marketing Communications for WH Smith Business Supplies
Innovative use of business to business press
Cousins Advertising for customer Communications
Media Jobs
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