Weekend newspaper reports state that Maurice Saatchi has asked Cordiant, the advertising agency formerly known as Saatchi & Saatchi, to have back use of the Saatchi name.
Sir Tim Bell, spokesman for Maurice Saatchi, said: “We would like the name back because it is ours.” However, Jennifer Laing, the chairman of Saatchi and Saatchi Advertising which is Cordiant’s UK division said: “We have received a number of informal approaches but the conversations do not develop very much. The name is not for sale and that is it.”
Neither side would put a value on the Saatchi name.
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