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Saatchi’s Rights Issue

Saatchi’s Rights Issue

The Saatchi & Saatchi £73m rights issue has had a 92% take-up. The money raised will be used in a variety of ways. £36.5m will go towards reducing bank debt, £19m will buy minority stakes in European advertising subsidiaries, £10.5m will be used to strengthen media buying and £7m will be used for new technology.

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