Sainsbury’s To Sponsor Classic Recipes

Sainsbury’s is to make its first venture into media sponsorship next week, by sponsoring Classic FM’s morning recipe feature. “The Classic Recipe created by Sainsbury’s” will be broadcast every weekday at 10.30am during the Henry Kelly show.

Nigel Reeve, sales director of Classic FM, said, “I am delighted that Sainsbury’s has chosen Classic FM for its first media sponsorship venture. This sponsorship is a particularly prestigious one for Classic and represents our first major food retailer.”

Classic FM Nigel Reeve; 071 713 2626