Samsung Smart TV update to enable instant purchasing

Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.

The news, which will allow app developers to monetise their apps, comes ahead of this year’s CES in Las Vegas between 10 and 13 January.

The update will also enable consumers to make in-app purchases – something that could “change TV forever”. With the click of a button, consumers will be able to buy a product from an ad as they will already be signed up to Samsung’s Smart infrastructure.

Inititally, this will be confined to ads built into Samsung Smart TV apps.

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