Samsung tops revenue league for TVs in 2011
NPD DisplaySearch quarterly Global TV Shipment and Forecast Report showed that Samsung was the revenue market share leader in both LCD and plasma TV sets.
Samsung’s global flat panel TV revenue share increased in Q4 11 to 26.3%, which is a record level for any brand and a three percentage point increase from Q3.
This was the first time that a brand other than Panasonic led in global plasma TV market revenues.
Samsung was also the top brand in 3D TV and LED TV shipments. LGE was the #2 brand worldwide at 13.4% and, besides Samsung, was the only other top five TV brand to see revenue growth Y/Y in Q4 11. Sony rounded out the top three at almost 10% revenue share, but saw a more than 30% decline in revenues Y/Y.
| Rank | Brand | Q3 2011 Share | Q4 2011 Share | Q/Q Growth | Y/Y Growth |
|---|---|---|---|---|---|
| 1 | Samsung | 23.0% | 26.3% | 36% | 18% |
| 2 | LGE | 13.0% | 13.4% | 22% | 2% |
| 3 | Sony | 9.9% | 9.8% | 18% | -34% |
| 4 | Panasonic | 8.4% | 6.9% | -2% | -19% |
| 5 | Sharp | 7.5% | 5.9% | -7% | -30% |
Source: NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report