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Satellite Dish Ownership Now At 2.5m

Satellite Dish Ownership Now At 2.5m

According to the latest GfK Satellite Monitor, for December 1993, estimates of dish ownership are at 2.466 million dishes. This represents an increase of 90,000 dishes since the November monitor.

ESTIMATES TO DECEMBER 1993 OF DISH OWNERSHIP (000's)

NET INCREASE IN OWNERHSIP % CH CUMULATIVE INCREASE CUM %CH
92 93 92 93
JUL 41 27 -34 215 240 12
AUG 44 37 -16 259 277 7
SEP 52 6 -88 311 282 -9
OCT 50 30 -40 361 313 -13
NOV 48 48 0 409 361 -12
DEC 10 90 800 419 451 8

Source: GfK Home Audit 0932 354911

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