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Satellite Dish Ownership Now At 2.5m
According to the latest GfK Satellite Monitor, for December 1993, estimates of dish ownership are at 2.466 million dishes. This represents an increase of 90,000 dishes since the November monitor.
ESTIMATES TO DECEMBER 1993 OF DISH OWNERSHIP (000's)
| NET INCREASE IN OWNERHSIP | % CH | CUMULATIVE INCREASE | CUM %CH | |||
|---|---|---|---|---|---|---|
| 92 | 93 | 92 | 93 | |||
| JUL | 41 | 27 | -34 | 215 | 240 | 12 |
| AUG | 44 | 37 | -16 | 259 | 277 | 7 |
| SEP | 52 | 6 | -88 | 311 | 282 | -9 |
| OCT | 50 | 30 | -40 | 361 | 313 | -13 |
| NOV | 48 | 48 | 0 | 409 | 361 | -12 |
| DEC | 10 | 90 | 800 | 419 | 451 | 8 |
Source: GfK Home Audit 0932 354911
