According to research carried out by Millward Brown International on behalf of the Weekend Reader Research Group, the Saturday edition of The Daily Telegraph is read on average for longer than any other Saturday quality newspaper – readers spend an average of 82 minutes reading it.
Readers spend an average of 76 minutes on The Guardian on Saturdays, 68 on The Independent and 67 minutes on The Times.
The Telegraph also emerged as the best-read Saturday quality paper, with a readership score of 11.4%, over 6% points ahead of the other papers.
More details are hoped to be available later…
Millward Brown 0926 452233
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
