Today is launching a Scottish edition of its daily paper from today. It has gone on sale today at the special price of 10p; the planned price for the next few months is 20p, 5p less than the usual cover price. In a spoiler move the Daily Mirror is also cutting its price to 10p just in Scotland.
Scotland Today will carry Scottish news and sports, but the features and columns within the main bulk of the paper will be as the rest of the country.
Although it will not be possible to buy just Scottish space, a Scottish split will be available whereby to run different copy for Scotland will incur a 10% surcharge on ratecard.
APR’94
APR’93
%Ch
DAILY RECORD
734,372
758,390
-3.2
SUN
373,109
292,791
27
DAILY EXPRESS
128,740
140,297
-8.2
HERALD
113,372
115,492
-1.8
DUNDEE C&A
110,900
111,231
-0.3
SCOTSMAN
81,821
85,285
-4.1
DAILY STAR
43,050
47,648
-9.6
DAILY MAIL
38,745
34,202
13.3
DAILY TELEGRAPH
26,091
26,424
-1.3
TODAY
17,358
16,364
6.1
GUARDIAN
15,200
14,821
2.6
TIMES
15,161
11,292
34.3
INDEPENDENT
11,389
13,788
-17.3
Source: Newspapers’ own figures
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