The Scottish Media Group (SMG), owner of Scottish Television and the Sunday Herald, has announced that it has acquired the Scottish outdoor advertising companies Baillie Advertising and Baillie Lite.
Baillie is based in Edinburgh and has a total of 357 larger 48-sheet sites and 367 smaller 6-sheet sites spread across Scotland. The acquistion adds to SMG’s outdoor advertising division, which was also joined by Primesight earlier this year (see Newsline).
The acquisition of Baillie by SMG will triple the number of sites controlled by the Group in Scotland.
Gary Hughes, group finance director at SMG, commented: “This transforms our position in the Scottish outdoor market and enhances the unrivalled cross-media options we can offer advertisers who want to reach the Scottish audience through television, newspapers and outdoor.”
Scottish Media Group: 0141 300 3000 Baille: 0131 315 2800
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