Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

‘Tis the season to be jolly and so ITV reveals its Christmas presents and turkeys (and there are quite a few of the latter and not so many of the former). ITV unveiled its Christmas and Winter 99 programme schedules at a packed Fashion Café in the heart of London’s West End. A nice surprise… Continue reading ITV Christmas/Winter Schedule 1998-99