ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.

The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production. 

After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history. 

In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.

Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.

Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.

Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions. 

ITV’s Kelly Williams tells The Media Leader about his first paid job and what is coming up in conversations with clients at the moment.

The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets