Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

Full report available at: Mediatel> Connected > Consumer Surveys

Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.

In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.

A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?

Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.

ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.

In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.