At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.

ITV will become ITV1 again after nine years.

ITV’s advertising revenue dipped slightly compared to its record year last year, but total revenue was boosted by double-digit growth in ITV Studios.

Channel 4 plans to rebrand its on-demand service in a bid to help audiences “better navigate the abundance of choice in the digital world”.

BARB subscribers can now see overnight and consolidated viewing data for Netflix in the UK.

ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.

Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.

In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.