IPA research director Belinda Beeftink said the best research papers include evidence of outcomes and testimonials and make the highly complex simple to understand.

Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.

Sky & MTM’s research project, “Fuelling the development and impact of Sky Glass”, won the coveted Grand Prix at Thursday’s Mediatel Media Research Awards ceremony.

The awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research

Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.

One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.

Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.