Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.

Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.

MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.