A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’

Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.

Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?

A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.

Simon Andrews, founder of the full service mobile agency addictive!, on all things mobile – app development, web apps, Facebook, QR codes and 4G…

An analysis of developments in digital radio in the UK, including the latest RAJAR Q3 2009 figures.

Peter Bowman, general manager of UKOM, explains the move from JICIMS to UKOM and what happens next in the journey towards a planning currency for online…I believe we’re on the way to providing what the online industry declared that it wanted at a milestone summit last Autumn – an industry accepted planning system for online… Continue reading Towards a planning currency for online – JICIMS becomes UKOM

At yesterday’s IPA morning seminar, TouchPoints: Vision Vs Practice, presentations were given on how the current system is being used by the industry and where the initiative will be in the future.Industry luminaries from media agencies, media owners and advertisers spoke of how they are using the current system to aid their media processes in-house.… Continue reading TouchPoints: Vision Vs Practice