The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

Adwanted UK CEO Greg Grimmer captures some of the highlights from Adwanted Events’ The Year Ahead.

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.

The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.

We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.