We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

New columnist Professor Karen Nelson-Field came out top with her first piece in the attention revolution series while Ray Snoddy took three of the top five spots in most-read opinion pieces.

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach

Brands have not done enough collectively to tackle tough questions around “total media planning” across different channels, Bacardi’s head of commercial procurement Kester Fielding has said.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.

More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?

Bob Wootton looks at the case for attention metrics, payment terms and a return to the office