Brands have not done enough collectively to tackle tough questions around “total media planning” across different channels, Bacardi’s head of commercial procurement Kester Fielding has said.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.

More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?

Bob Wootton looks at the case for attention metrics, payment terms and a return to the office

It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?

These may be new-age companies but our industry should remember their corporate approach is old-school

How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict

The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.

It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool