Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment

Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin

ISBA’s head of media Bobi Carley explains why she decided to join the trade body despite its “grey” reputation.

Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

Nick Manning assesses the opportunities for cross-media measurement and responsible attention.

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.

As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.

Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.