Too often this industry confuses two very important related, but different, areas of media measurement.
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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Editor’s column: Advertisers need to ensure their media spend isn’t potentially violating sanctions.
Introducing today’s digest of stories from around the media world, updated by The Media Leader team to ensure you’re 100% up-to-date.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
New columnist Professor Karen Nelson-Field came out top with her first piece in the attention revolution series while Ray Snoddy took three of the top five spots in most-read opinion pieces.
In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.
As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach
