The advent of PVR technology will not adversely affect advertisers’ ability to promote their brands through television, according to Sky’s Dawn Airey, who made attempts to allay fears over the use of its Sky+ system at this week’s ISBA annual conference.Addressing delegates at the conference, Airey, managing director of Sky networks, recognised that some of… Continue reading Sky Claims Advertisers Have Nothing To Fear From PVRs

Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals

On the other side of the Atlantic, Nielsen Media Research has announced plans to delay its measurement of digital video recorder (DVR) households until 2006. At the same time, the company has responded to industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological… Continue reading Nielsen Delays DVR Measurement In America

Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing

Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales.The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies. However,… Continue reading Advertising Industry Consulted On ITV Merger Remedy

The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales. The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies.… Continue reading Advertising Industry Consulted On ITV Merger Remedy

The ITC has announced it is to support the BBC’s preferred method of transmission for its free-to air digital terrestrial television service, Freeview.The ITC is amending its technical standards to favour fewer channels and better quality, in a move which could antagonise commercial broadcasters, who fear the reduced number of channels could lead to the… Continue reading ITC Set To Back Fewer Channels On Freeview

Look out for NewsLine’s end of year news round-ups on Magazines and Radio tomorrow, followed by New Media and Ambient/Outdoor on Friday and, when we return on 2 January 2002, Cinema and a media financial round-up from MediaTel Insight.JanuaryThe BBC began the year by revealing its plans for 3 extra television channels and 5 digital… Continue reading End Of Year News Round-Up: Television

ITV’s The Premiership attracted 2.8 million viewers in its new late-night slot, a figure which compares with that of its BBC predecessor, Match Of The Day, which used to draw around 4 million.The football highlights programme moved from its original 7.30pm slot to a new 10.30pm slot for the first time on Saturday, after failing… Continue reading The Premiership Draws 2.8 Million In New Slot