While the launch of Channel 5 could arguably be described as the most important media event of 1997, there were also other developments which caused big changes in the industry: Christine Walker left Zenith and later set up a joint venture with M&C Saatchi; WPP announced the formation of MindShare; Cordiant said it would be… Continue reading 1997 Media Review

Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997

After 2 years of examination a working party comprising representatives from the Advertising Film and Video Producers Association (AFVPA), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) have produced a new handbook setting out the best practice for the cost effective production of commercials, which replaces the 1987… Continue reading Producing Advertising Commercials – New Handbook