SeeSaw airs first TV ad tonight

Online TV service SeeSaw is airing its first TV ad on Channel 4 tonight, with ITV and Five to follow.

The campaign highlights SeeSaw’s 3,000 hours of free content from partners including Channel 4, BBC Worldwide and Five.

SeeSaw started an invite-only test in January to get 10,000 users trialling its content ahead of launch earlier this month.

Fallon, the agency behind ad campaigns including ‘Gorilla’ for Cadbury and ‘Balls and Paint’ for Sony, created the ad.